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Journal Articles

Preparing for retirement: the influence of message frame, message appeal and life stage

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Andrea Gaye Fenton, Sean Sands, Carla Ferraro, Jason Ian Pallant, Eraj Ghafoori
Journal: Journal of Social Marketing
Journal of Social Marketing (2023) 13 (4): 572–592.
https://doi.org/10.1108/JSOCM-04-2023-0081
Published: 17 July 2023
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Journal Articles

Uncovering wicked problem’s system structure: seeing the forest for the trees

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Ann-Marie Kennedy, Sommer Kapitan, Neha Bajaj, Angelina Bakonyi, Sean Sands
Journal: Journal of Social Marketing
Journal of Social Marketing (2017) 7 (1): 51–73.
https://doi.org/10.1108/JSOCM-05-2016-0029
Published: 03 January 2017
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