Keywords: Mānuka
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Journal Articles
Journal of Social Marketing (2026) 16 (2): 255–290.
Published: 06 March 2026
...Megan Phillips; Ella Henry Purpose This paper aims to examine the appropriation of Te Reo (Māori language) by Manuka honey producers to support a billion-dollar industry. It critiques the failure of New Zealand and Australian producers – and successive governments – to acknowledge the cultural...

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