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Keywords: Macromarketing
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Journal Articles
Understanding the midstream environment within a social change systems continuum
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (3): 258–276.
Published: 11 July 2016
...Cybele May; Josephine Previte Purpose This paper aims to provide guidance on how midstream social marketing can be used to understand and address wicked problems through adopting a collaborative systems integration approach conceptualised from a macromarketing perspective. Design/methodology...
