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Keywords: Maternal mortality
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (4): 436–455.
Published: 12 April 2022
... of the maternal mortality rate. This will improve the overall health of mother and child. Originality/value The JSY programme is targeted at promoting safe motherhood practices among poor women in the reproductive age group from India. The adoption of safe motherhood practices will result in less maternal...
