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Keywords: Mental health
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2014) 4 (1): 22–37.
Published: 28 January 2014
... utilizes an in-depth, multi-method case study of the Canadian Mental Health Association Calgary Region (CMHA-CR) who carried out a social marketing campaign concerning mental health behaviors that was largely financed by sponsors. Findings – The sponsorship of the CMHA-CR social marketing program...
