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Keywords: Mental health promotion
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Journal Articles
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (2): 250–263.
Published: 28 February 2024
... individual and societal health and well-being. The Act-Belong-Commit campaign is a world-first population-wide application of social marketing in the area of positive mental health promotion. This study aims to focus on the perceived credibility of the Act-Belong-Commit campaign as a source of information...
