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Keywords: Meso
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Journal Articles
Understanding the midstream environment within a social change systems continuum
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (3): 258–276.
Published: 11 July 2016
... and their position in the evolution of the macrosystem. In this paper, we explore veterinarians as midstream microactors and their role in the evolution of the cat overpopulation macrosystem. Animal welfare Macromarketing Collaborative systems integration Meso Midstream MOA This paper responds...
