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Keywords: Norm activation model
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (4): 395–419.
Published: 17 March 2022
.... Thi Phuong Linh Nguyen can be contacted at: linhnp@neu.edu.vn Bringing your own shopping bags Theory of planned behavior Norm activation model Vietnamese consumers There is a general consensus among environmentalists and policymakers that human behavior is at the heart of most...
