Keywords: Norms
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Journal Articles
Journal of Social Marketing (2015) 5 (2): 105–124.
Published: 13 April 2015
...Duong Trong Hue; Linda Brennan; Lukas Parker; Michael Florian Purpose – This paper aims to elucidate perceptions of safe driving and social norms in relation to driving motorbikes in the Vietnamese context. Design/methodology/approach – A series of focus groups was undertaken in relation...

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