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Keywords: Online games
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (1): 95–113.
Published: 20 November 2023
...David Micallef; Lukas Parker; Linda Brennan; Bruno Schivinski; Michaela Jackson Purpose This paper aims to understand the opportunities and challenges to engage emerging adult gamers (aged 18–25) in adopting healthier diet behaviours through online games and related platforms such as esports...
