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Keywords: Participation
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (4): 473–489.
Published: 31 May 2023
...Foula Z. Kopanidis Purpose This study aims to examine the drivers of membership at the micro-level to influence club retention rates and promote positive health-related behaviours through encouraging active member participation. Design/methodology/approach The data for this study (n...
