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Keywords: Participatory design
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Journal Articles
Collective intelligence for fighting food waste: changing the way things are done with participatory design
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (2): 163–186.
Published: 25 April 2024
... is achieved by an exploration of a collective intelligence-participatory design (CIPD) project to engage industry participants in understanding and responding to consumers’ perceptions of the role of packaging in reducing food waste. Design/methodology/approach Using the UK Design Council’s double diamond...
Journal Articles
Tackling the social marketing formative research bottleneck: comparative analysis of the complementary nature of community-generated personas and focus groups
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (2): 187–209.
Published: 16 April 2024
...-hesitancy Social marketing Participatory design COVID-19 In a rapidly evolving public health emergency, the development of targeted messaging that is user-centered, responsive and evidence-based is crucial. Most behavior change methodologies, including social marketing, rely on formative research...
Journal Articles
Transformative social marketing and social innovation for sustainable development through participatory design with economically marginalized users
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (2): 210–227.
Published: 10 April 2024
...Katariina Juusola; Daniel Marco Stefan Kleber; Archana Popat Purpose The study is positioned at the crossroads of transformative social marketing and social innovation literature through the lens of participatory design (PD). This exploratory study aims to explore how social enterprises in India...
