Keywords: Participatory design
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Journal Articles

Collective intelligence for fighting food waste: changing the way things are done with participatory design

Linda Brennan, David Micallef, Eva L. Jenkins, Lukas Parker, Natalia Alessi
Journal: Journal of Social Marketing
Journal of Social Marketing (2024) 14 (2): 163–186.
https://doi.org/10.1108/JSOCM-05-2023-0126
Published: 25 April 2024
... is achieved by an exploration of a collective intelligence-participatory design (CIPD) project to engage industry participants in understanding and responding to consumers’ perceptions of the role of packaging in reducing food waste. Design/methodology/approach Using the UK Design Council’s double diamond...
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Journal Articles

Tackling the social marketing formative research bottleneck: comparative analysis of the complementary nature of community-generated personas and focus groups

Mahmooda Khaliq, Dove Wimbish, Angela Makris
Journal: Journal of Social Marketing
Journal of Social Marketing (2024) 14 (2): 187–209.
https://doi.org/10.1108/JSOCM-06-2023-0141
Published: 16 April 2024
... 12 2023 26 02 2024 13 03 2024 18 03 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Persona Vaccine-hesitancy Social marketing Participatory design COVID-19 In a rapidly evolving public health emergency...
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Journal Articles

Transformative social marketing and social innovation for sustainable development through participatory design with economically marginalized users

Katariina Juusola, Daniel Marco Stefan Kleber, Archana Popat
Journal: Journal of Social Marketing
Journal of Social Marketing (2024) 14 (2): 210–227.
https://doi.org/10.1108/JSOCM-05-2023-0106
Published: 10 April 2024
...Katariina Juusola; Daniel Marco Stefan Kleber; Archana Popat Purpose The study is positioned at the crossroads of transformative social marketing and social innovation literature through the lens of participatory design (PD). This exploratory study aims to explore how social enterprises in India...
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