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Keywords: Perceptual mapping
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Journal Articles
Sarah Bauerle Bass, Patrick J.A. Kelly, Jesse Brajuha, Luis Gutierrez-Mock, Paul D'Avanzo, Samantha Herrera, Jae Sevelius
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (3): 380–398.
Published: 21 March 2023
... participants) and quantitative (surveys: n = 128) methods in Philadelphia and the San Francisco Bay area. Segmentation analysis, perceptual mapping and vector message modeling techniques were used to create three-dimensional visualizations of PrEP perceptions to identify highly targeted messaging...
