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Keywords: Personalised nutrition
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (2): 174–190.
Published: 14 January 2022
... participants in this study engaged less overall with DNAfit, felt the service did not match their lifestyles and did not encourage their believability of genetic personalised nutrition (GPN). In contrast, mature participants had positive engagement with GPN, as their motivation to use the service fit...
