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Investigating the relevance of the traditional marketing mix across different stages of change: empirical evidence from household recycling

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Paul Blaise Issock Issock, Mercy Mpinganjira, Mornay Roberts-Lombard
Journal: Journal of Social Marketing
Journal of Social Marketing (2021) 11 (4): 489–506.
https://doi.org/10.1108/JSOCM-11-2020-0221
Published: 16 July 2021
... 11 05 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Households Recycling Marketing mix Policy implementation Stages of change The pioneering definition of social marketing proposed by Kotler and Zaltman (1971) described...
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