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Keywords: Policy implementation
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (4): 489–506.
Published: 16 July 2021
... 11 05 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Households Recycling Marketing mix Policy implementation Stages of change The pioneering definition of social marketing proposed by Kotler and Zaltman (1971) described...
