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Keywords: Policy processes
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (1): 5–25.
Published: 16 January 2019
...Carlos Oliveira Santos Purpose Since 2004, the British Government has delivered a national policy on social marketing that has created a new frame of reference in this field. This paper aims to study the genesis, evolution and implementation of the policy process that led to an important...
