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Keywords: Power asymmetry
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2020) 10 (4): 471–488.
Published: 06 July 2020
... power, power asymmetry, vulnerability and resilience, in the context of social marketing systems. Design/methodology/approach This is a conceptual paper synthesising literature from social marketing, sociology and marketing management. Findings The main outcome of the discussion is a proposed...
