...Fiona Spotswood; Sahar Bakr Purpose This viewpoint seeks to illuminate the utility of practice theory informed design in social marketing intervention development. It introduces the M-I-T-I framework (a four-stage approach comprising practice Mapping, insight Iteration, knowledge Transfer and co...

...Fiona Spotswood; Tim Chatterton; Yvette Morey; Sara Spear Purpose This paper aims to introduce key concepts from practice theory (PT) to the social change agenda and draw on the unique contributions of the social marketing field. PT has underpinned a growing stream of research in pro-environmental...