Keywords: Pregnancy
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Journal Articles
Journal of Social Marketing (2013) 3 (2): 127–143.
Published: 05 July 2013
... of pregnancy. Design/methodology/approach A total of 19 pregnant women ages 24‐38 years completed qualitative, in‐depth interviews. Data analysis included a grounded theory approach and constant‐comparative method using open and axial coding to reduce the data and identify themes across the data...

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