...‐feeding practices. Design/methodology/approach A postcard intervention was administered to families with children aged five to 12 years at three primary schools in Western Australia. Approximately two months later, an evaluation questionnaire was administered to the three intervention schools...

.... © Emerald Group Publishing Limited 2011 New Zealand Primary schools Social marketing Health promoting schools Integrated marketing communications IMC Communications Effectiveness Integrated marketing communications (IMC) is a prominent marketing framework and literature shows...