... availability therefore serves as an enabling condition that determines whether pro-environmental intentions are perceived as achievable rather than aspirational. Understanding pro-environmental behavior among MSMEs requires an integrated theoretical perspective. Norm Activation Theory explains how...

... Emerald Publishing Limited Licensed re-use rights only Waste sorting Pro-environmental behavior Comprehensive action determination model Maximizing decision-making style Organizational behavior While technological advancement and urbanization in recent decades have brought significant...

... is an example of pro-environmental conduct. Hence, this study aims to examine how motivation, subjective norms, perceived benefits and perceived threats influence pro-environmental behavior (PEB) intention. Design/methodology/approach This research uses a two-stage disjoint approach of partial least squares...

...Budi Setiawan; Adi Zakaria Afiff; Ignatius Heruwasto Purpose This study aims to examine the role of personal and subjective norms in predicting waste sorting, an increasingly relevant pro-environmental behavior. Design/methodology/approach This study obtained data from a sample of 300...

... Emerald Publishing Limited Licensed re-use rights only Pro-environmental behavior Theory of planned behavior Recycling behavior Over the past two decades, researchers have devoted significant attention to understanding the psychological mechanisms or motives involved in the decision...