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Keywords: Problem recognition
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Journal Articles
Problem recognition: integrating help-seeking theory in social marketing
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (1): 2–17.
Published: 03 January 2017
... behaviour. Findings Six classifications of problem recognition triggers for young male problematic online gamers were identified: self-realisation, negative consequences, negative emotions, social influence, competing priorities and impact on social skills. Results indicate that both positive...
