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Keywords: Prosumption
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2013) 3 (2): 127–143.
Published: 05 July 2013
...Beth Sundstrom Purpose Theories of prosumption offer social marketers an opportunity to improve market segmentation strategies and health campaigns by improving understanding of audiences. The purpose of this paper is to provide a framework to understand how women produce and consume ideologies...
