..., economic, demographic, political and historical forces, and they have been interacting at an accelerating pace, generating constant waves of unexpected problems for modern societies. On the other hand, while the complexity of social problems keeps increasing, the design of public policies still adheres...

... in the elaboration of a public policy. Findings This approach to understanding the British policy on social marketing process demonstrates a useful explanatory capacity, producing a comprehensive articulation of the main cognitive, normative, and instrumental dimensions of this policy, including its significant...

...‐oriented strategies within this industry. Deceptive advertising Social marketing Harm chain Public policy Advertising Effective solutions to the problems associated with questionable weight‐loss advertising require that policy‐makers integrate all parties involved in developing...

... and overlooks their mutual dependency. This paper evaluates this tension and suggests how it might be addressed. © Emerald Group Publishing Limited 2011 Social marketing Public policy Alcoholic drinks Tobacco Regulation Public health Despite general agreement that social marketing...