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Keywords: Rational choice theory
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (2): 202–219.
Published: 05 December 2017
... is proposed and applied. This framework incorporates process and outcome indicators of evaluation, key dimensions of the rational choice theory and proven practices from experience. Findings Analysis suggests key parameters of the Working Tree program to be appropriate, with some modifications. However...
