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Keywords: Research
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Journal Articles
Erik Cateriano-Arévalo, Jorge Soria Gonzáles (Pene Beso), Richard Soria Gonzales (Xawan Nita), Néstor Paiva Pinedo (Sanken Bea), Ross Gordon, Maria Amalia Pesantes, Lisa Schuster
Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (1): 59–85.
Published: 01 January 2025
...Erik Cateriano-Arévalo; Jorge Soria Gonzáles (Pene Beso); Richard Soria Gonzales (Xawan Nita); Néstor Paiva Pinedo (Sanken Bea); Ross Gordon; Maria Amalia Pesantes; Lisa Schuster Purpose Respectful co-production is one of the principles of ethical Indigenous research. However, this participatory...
Includes: Supplementary data
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2011) 1 (2): 100–119.
Published: 12 July 2011
...Linda Brennan; Joseph Voros; Erica Brady Purpose The purpose of this paper is to shed light on concepts of validity and validation of social marketing research (SMR) with a view to enhancing SMR design and to inform SMR practice. Design/methodology/approach The paper defines and presents...
