... power, power asymmetry, vulnerability and resilience, in the context of social marketing systems. Design/methodology/approach This is a conceptual paper synthesising literature from social marketing, sociology and marketing management. Findings The main outcome of the discussion is a proposed...

...Matthew Wood Purpose This paper aims to argue that resilience – and its underlying socio-ecological perspective – is a critical concept that could serve to integrate different views on, and approaches to, social marketing. The aim is to inspire social marketers to move away from narrow, issue...