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Keywords: Responsible drinking
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2014) 4 (3): 210–222.
Published: 30 September 2014
... within the group, and more importantly beyond the boundaries of the group. Alignment requires sharable artefacts related to responsible drinking alongside creation and adoption of a broader discourse surrounding responsible drinking within society (Wenger, 2000). Moving towards a higher order discursive...
