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Keywords: Safe sex
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2014) 4 (2): 133–154.
Published: 01 July 2014
... the capacity to portray taboo topics in Vietnamese media context, social marketing will be challenging. The development of a social marketing strategy for macro-, meso- and microlevels will be necessary for successful social marketing. Stigma associated with safe-sex practices and condom use may require...
