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Keywords: Sedentary behaviour
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (4): 453–468.
Published: 26 July 2021
... only certain behaviours. The purpose of this study is to examine responses to an organization with a narrow brand (i.e. ParticipACTION) in its promotion of the different recommended movement-related behaviours (i.e. sleep, limited sedentary behaviour [SB], light physical activity [PA] and moderate...
