...Majid Ramshini; Bahman Hajipour Purpose This study aims to explore the application of the SHIFT framework, a behavioral model for promoting sustainable actions, to segment the household water use market. Identifying differences in psychographic factors aims to inform social marketing...

... important feature of social media posts overall, followed by source and text. Cluster analysis identified eight segments in the sample based on parental preferences for content features. Significant differences across segments were identified in terms of need for cognition, vaccine hesitancy, parental...

...Denni Arli; Tyson Ang; Shuqin Wei Purpose Governments around the world have used social distancing methods to slow the spread of COVID-19. Some people, however, have ignored repeated warnings about the need to maintain social distance. The purpose of this study was to segment individuals based...

... community health. This research sought to determine whether distinct segments of consumers can be identified for prescription drug safety social marketing and communication activities and if these segments would respond differently to information about prescription drug products. Design/methodology...