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Keywords: Self-determination theory
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (2-3): 289–308.
Published: 22 May 2025
... to examine the impact of Cultural Capital and Self-determination Theory on smoking cessation behaviour. Design/methodology/approach This study adopted a quantitative research approach to test the conceptual framework. Data were collected using two sampling methods: a random sample in the first phase...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (3-4): 382–397.
Published: 06 August 2024
... characteristics such as gender. Originality/value The research contributes a new direction in this field, using Self-determination Theory to match social proof examples to recipients. 15 02 2024 31 05 2024 04 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited...
