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Keywords: Shock advertising
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (1): 120–140.
Published: 27 November 2017
... 2017 02 02 2017 13 04 2017 31 07 2017 22 08 2017 23 08 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Social marketing Disgust Nonprofits Competitive mediation Disturbing images Shock advertising...
