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Keywords: Social Issues
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (2): 138–152.
Published: 08 September 2025
...Lisa M. Katerina Asher Purpose This paper aims to explore the differences between Indigenous knowledge from a Māori perspective and a Western knowledge perspective. To inform how we as tangata whenua (people of the land) view and understand social issues, social marketing, and innovation...
