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Keywords: Social capital
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Journal Articles
Social capital stories behind young women’s drinking practices
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (3): 294–314.
Published: 11 July 2016
...Megan Godwin; Judy Drennan; Josephine Previte Purpose The purpose of this paper is to explore the meso-level social forces that influence moderate drinking in young women’s friendship groups through the application of social capital theory. Design/methodology/approach A qualitative inquiry...
