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Keywords: Social change
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Journal Articles
Journal Articles
Journal of Social Marketing (2022) 12 (2): 256–274.
Published: 17 February 2022
.... The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Social marketing theory Socio-cultural approach Social change Strategic social marketing Sustainable food Sustainability Practice theories Sustainable food consumption In addition...
Journal Articles
Journal of Social Marketing (2013) 3 (2): 111–126.
Published: 05 July 2013
..., this could be a program that assists young people in developing social skills, or work skills, that gradually leads to more independent decision making and living. © Emerald Group Publishing Limited 2013 Social marketing Young adults Social change Role modelling Role model Interaction Gen...
Journal Articles
Journal of Social Marketing (2011) 1 (1): 54–72.
Published: 15 February 2011
... set of concepts to think about and design social marketing programs. The model also gives social marketers more latitude in how to use price and place in the design of programs. Finally, it also provides a platform for how we approach social change and public health in the years ahead through market...

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