Keywords: Social hesitancy
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Journal Articles
Journal of Social Marketing (2024) 14 (3-4): 483–509.
Published: 14 October 2024
...Dennis F. Mathaisel; Clare L. Comm Purpose “Social hesitancy” is a reluctance by people to purchase products, or engage in activities, that may benefit themselves and society. This paper aims to review and assess a visual marketing approach to this significant social marketing problem. Design...

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