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Keywords: Social identity
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (4): 539–562.
Published: 13 November 2025
... in reducing single-use plastic bottle pollution by extending the social identity model of collective action ( SIMCA ) and providing insights to enhance social marketing campaign strategies aimed at encouraging sustainable behaviour change at a collective level. Design/methodology/approach Using a sample...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (2): 194–217.
Published: 31 January 2023
... management and social identity theories incorporating impression management motives, impression construction consumption and social identity. A survey study of 419 Chinese female professionals was conducted to test the research model. Findings This study surveyed 419 Chinese female professionals...
Journal Articles
Sandra C. Jones, Simone Pettigrew, Nicole Biagioni, Mike Daube, Tanya Chikritzhs, Julia Stafford, Julien Tran
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (2): 172–187.
Published: 10 April 2017
.... Jones can be contacted at: Sandra.Jones@acu.edu.au 01 09 2016 15 12 2016 30 01 2017 30 01 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Culture Social media Alcohol Social norms Facebook Social identity...
