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Keywords: Social inclusion
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (2): 218–240.
Published: 10 January 2023
...Emi Moriuchi Purpose This study aims to determine the perception and attitude of consumers toward the presence of cybernetic avatars (CAs) as part of a social inclusion initiative. Design/methodology/approach A mixed method was used to conduct the study using facial recognition expressions...
