...Katariina Juusola; Daniel Marco Stefan Kleber; Archana Popat Purpose The study is positioned at the crossroads of transformative social marketing and social innovation literature through the lens of participatory design (PD). This exploratory study aims to explore how social enterprises in India...

... that are aligned around core ideas of people‐centered and socially oriented. Design/methodology/approach The paper reviews new insights and understandings from modern social marketing practice, social innovation, design thinking and service design, social media, transformative consumer research, marketing...