Keywords: Social marketers
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Journal Articles
Journal of Social Marketing (2024) 14 (1): 73–94.
Published: 20 November 2023
...Rachael Millard; M. Bilal Akbar Purpose This paper aims to understand what reflexivity means and explores which types of reflexivity could be applied within social marketing practice as a critical approach to overcoming failures. Design/methodology/approach This paper is a critical literature...

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