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Keywords: Social marketing history
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Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (3): 315–336.
Published: 21 February 2022
... Academic training Social marketing history Since Kotler and Zaltman coined the term social marketing in 1971 (Kotler and Zaltman, 1971), it has grown and evolved into a discipline of social change (Andreasen, 2003 ; Dibb and Carrigan, 2013 ; Hastings, 2009 ; Peattie and Peattie, 2003...
