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Keywords: Social marketing models
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (2): 202–219.
Published: 05 December 2017
... marketing program Social marketing models Case study evaluation data Rational choice theory The aim of this paper is to use outcome-based evaluations from previously completed social marketing programs to provide insight if a proposed program (Working Tree) might achieve its objectives. This task...
