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Keywords: Social marketing systems
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2020) 10 (4): 471–488.
Published: 06 July 2020
...Krzysztof Kubacki; Dariusz Siemieniako; Linda Brennan Purpose The purpose of this paper is to propose an integrative framework for vulnerability analysis in social marketing systems by identifying, investigating and problematising the relationships among several interrelated concepts, including...
