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Keywords: South Korea
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Journal Articles
A ZMET-based analysis of perceptions of climate change among young South Koreans: Implications for social marketing communication
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2015) 5 (1): 56–82.
Published: 05 January 2015
... is similar in some East Asian countries. For example, over 90 per cent of respondents to a national survey in South Korea considered climate change a very important problem (South Korean Ministry of Environment, 2008). Because consumers appear to recognize the importance of climate change and the necessity...
