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Keywords: Spirituality
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (2): 223–232.
Published: 10 April 2017
...Gerard Hastings Purpose This paper aims to explore the spiritual dimension of social marketing. Design/methodology/approach The paper adopts a conceptual approach. Findings The greatest problems humankind faces, from non-communicable diseases epidemics to global warming, are self-inflicted...
