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Keywords: Storytelling
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (2): 138–152.
Published: 08 September 2025
... of storytelling (pūrākau), Māori knowledge representing Indigenous knowledge is shared and contrasted, to derive insights and lessons from the past to shape the future, as a voyage through different knowledge systems and worldviews. Findings Dual lenses for sights to see worldviews and knowledge...
