...Melissa Fong-Emmerson; Braden Hill; Claire Lambert; Maria M. Ryan; Rebekah Dougan Purpose Socialisation agents, including family, peers, Elders, teachers, mass media and community networks, significantly influence students’ decisions to pursue higher education ( HE ). This paper aims to further...

... promotions Venue Place of residence University students Young women Students Marketing Australia United Kingdom Germany The application of marketing theory to social causes, such as binge drinking, has the potential to bring about benefits to the quality of people's lives and society...

...Jane McKay‐Nesbitt; Carol W. DeMoranville; Dan McNally Purpose The purpose of this paper is to contend that one way to advance the social marketing discipline is by introducing students to social marketing concepts during the early stages of their marketing education. Thus, it describes...