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Keywords: Students
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (2): 153–172.
Published: 24 September 2025
...Melissa Fong-Emmerson; Braden Hill; Claire Lambert; Maria M. Ryan; Rebekah Dougan Purpose Socialisation agents, including family, peers, Elders, teachers, mass media and community networks, significantly influence students’ decisions to pursue higher education ( HE ). This paper aims to further...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2013) 3 (1): 8–27.
Published: 08 February 2013
... Factsheet, 2009). Alcohol dependence is most prevalent amongst Welsh students (IAS Factsheet, 2010) with the national legal minimum age is 16, as it is in Germany. Our study amalgamates these cohorts, focusing on alcohol consumption among young women between the ages of 18 and 24 years who attend...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2012) 2 (1): 52–69.
Published: 10 February 2012
...Jane McKay‐Nesbitt; Carol W. DeMoranville; Dan McNally Purpose The purpose of this paper is to contend that one way to advance the social marketing discipline is by introducing students to social marketing concepts during the early stages of their marketing education. Thus, it describes...
