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Keywords: Subjectivities
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Journal Articles
A social marketer, a geographer, and an engineer walk into a bar: Reflections on energy + Illawarra and undertaking interdisciplinary projects
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (4): 366–386.
Published: 09 October 2017
... marketing by identifying subjectivities, practicalities and opportunities from collaborating on cross-disciplinary projects. Guidance for researchers on working on interdisciplinary projects offers value for social marketers working in this area. Despite recognition in the social marketing literature...
