Keywords: Substance misuse
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Journal Articles
Journal of Social Marketing (2012) 2 (3): 187–206.
Published: 05 October 2012
... Austria Germany Switzerland Social marketing Alcohol Substance misuse Public health Prevention German language Benchmarks First coined in 1971, social marketing referred to the application of marketing for the solution of social and health problems (Kotler and Zaltman, 1971). Today...

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